PROFILE
Seasoned and highly motivated marketing and communications professional with a proven track record of successful print, video, and web-based/social media projects. Excels at building collaborative relationships within the organization and with external groups. Success is fueled by ability to think strategically and implement integrated communications, marketing, and branding initiatives.
PROFESSIONAL EXPERIENCE
Columbus Museum of Art, Columbus, 2011-present
VOLUNTEER RELATIONS MANAGER
Columbus College of Art & Design (CCAD), Columbus, Ohio, 2007–2011
DIRECTOR OF MARKETING & COMMUNICATIONS
Built, maintained, and projected consistent brand throughout all aspects of CCAD marketing and communications initiatives. Led marketing and communications efforts in strategy development and execution. Managed content development, design, and production of CCAD video, audio, print, electronic, and environmental communications. Served as principal CCAD liaison with media and community organizations. Provided day-to-day management and supervision of communications staff, students, and contract employees, as well as outside vendors. Planned and managed departmental budget.
Recent Projects and Achievements
- Publications and Productions
- CCAD recruitment DVD, 2010; won Emmy® award, 2011
- IMAGE biannual CCAD magazine (circulation, 25,000); received award of merit from the Educational Advertising Awards, 2009
- Circus Couture 2009 CCAD Senior Fashion Show catalogue; won silver ADDY® award, 2009
- THINK. DO brand positioning catalogue and video, 2009; won silver ADDY® award and a merit award in HOW magazine’s International Design Awards, 2011
- ORIGINS 2010 CCAD Senior Fashion Show catalogue, 2010
- ORIGINS 2010 CCAD Senior Fashion Show 30-minute television special broadcast on WBNS 10-TV, ONN, and Time Warner On Demand HD, 2010
- Comprehensive campus environmental graphics program, 2010-2011
- Media Relations
- Media Impact (June 2010-May 2011)
- Total Audience Reach: 164,964,338 (47.7% increase from June 2009-May 2010)
- Total Published Stories: 1044 (28.57% increase from June 2009-May 2010)
- Media Impact (June 2010-May 2011)
- Social Media Outreach
- Established CCAD Facebook page.
- Established CCAD Twitter page.
Columbus Museum of Art, Columbus, 1990–2003
ADJUNCT EDITOR (1998–2003)
Wrote and edited all content for quarterly museum magazine and other projects as needed.
HEAD OF PUBLICATIONS, (1996–1998)
Administered the museum’s publications program. Worked interdepartmentally to write, edit, and oversee production of written materials for exhibitions, marketing, grants, and educational programs.
Selected Projects and Achievements
- Visions of America: Urban Realism 1900–1945, catalogue; won merit award for copywriting in HOW magazine, 1996
DIRECTOR OF ADULT EDUCATION (1995–1996)
Developed and administered the museum’s education and outreach plan for adult audiences, including public programs, gallery education, and university courses. Wrote and edited marketing, grant, public relations, and educational materials, and worked interdepartmentally to produce direct marketing and educational materials. Acted as spokesperson representing the museum to the media and museum liaison to professional and community organizations. Planned and managed program and marketing budgets.
Selected Projects and Achievements
- Developed graduate-level course in museum education with faculty from The Ohio State University, 1996.
- Formed Ohio Arts and Education Distance Learning Consortium with grant from Ameritech Corporation. Consortium comprised The Ohio Arts Council, Columbus Public Schools, The Ohio State University, CMA, BalletMet Columbus, Columbus Symphony Orchestra, Contemporary American Theatre Company, and Wexner Center for the Arts, 1995.
EDUCATOR FOR PUBLIC PROGRAMS (1992–1995)
Developed and implemented successful community programs, classes, and special events for the museum featuring local and nationally known arts professionals. Created and executed effective marketing strategies for museum programs. Wrote and edited marketing, public relations, and educational materials, and worked interdepartmentally to produce direct marketing and educational materials. Planned and managed program and marketing budgets.
Selected Projects and Achievements
- Developed and implemented “First Saturdays” art program for preschoolers and parents with grant from KPMG Peat Marwick, 1995.
- Researched and developed plans for CMA’s Children’s Education Center with grant from Battelle Memorial Institute, 1995.
COORDINATOR OF ADULT PROGRAMS (1990–1992)
Planned successful programs to build a diverse audience base for the museum. Organized a wide range of programs, including lectures, symposia, and an outdoor jazz concert series. Wrote and edited marketing, public relations, and educational materials. Planned and managed program and marketing budgets.
Martin Luther King Jr. Center for the Cultural and Performing Arts, Columbus, 1989–1990
PUBLIC RELATIONS COORDINATOR
Created and executed effective marketing and communications strategies; wrote and edited marketing, public relations, presentation, and educational materials. Acted as spokesperson representing the King Center in print, radio, and television interviews.
SELECTED COMMUNITY INVOLVEMENT
- Friends of Goodale Park, Board of Trustees, 2011-present
- Discovery District Special Improvement District, Board of Trustees, 2011-present
- Discovery District Development Corporation, Columbus, President, 2011–2012, Board of Trustees 2010–present
- High Street Neighborhood Fund, Columbus, Board of Trustees 2009–present
- Godman Guild, Columbus, Board of Trustees 2008–2009
- Columbus City Schools, Columbus, Volunteer 1998–2007
EDUCATION
• Master of Arts, Classics (Greek and Latin), The Ohio State University, Columbus 1989
• Bachelor of Arts, Classical Greek, The College of Wooster, Wooster, Ohio 1985
REFERENCES
Available upon request
